JoJo Maman Bébé was founded in 1993 by Laura Tenison MBE and has grown to become the UK’s leading mother and baby multi-channel boutique brand. Designing high quality, imaginative, practical clothing and products for pregnant women and families with young children. JoJo was launched from a shared office in London with the stock held in a shed belonging to Laura’s parents in Wales. The company has grown organically and now has over 90 stores as well as trading to 50 countries. Despite this phenomenal growth, JoJo continues to operate with small company values and places a huge emphasis on excellent quality, fantastic customer service, environmental sustainability and loyalty to all involved. JoJo is proud to be a certified B Corporation ensuring that the business is used as a force for good.