Meet our founder, Brittany.

“After a decade working in the jewellery industry, I noticed there wasn’t a lot of choice out there for women who wanted special, affordable pieces for the big moments in their lives - particularly their wedding day. I myself really struggled to find bridal jewellery that I would continue to love and wear long after my big day, and had seen friends go through the same thing. So in 2018, whilst pregnant with my little boy, I started Lily & Roo.

Five years on, Lily & Roo is a team of 20+ talented women, designing and creating sustainable, often personalised jewellery for women all over the world from our London Studio. We’ve become a go-to for brides which is incredibly special - and we’re seeing more and more customers wanting to reward themselves for getting that new job or making it through a tough time.  Whatever the occasion, we know you’ll find your Lily & Roo piece."

Brittany x

For Every Woman, For Every Occasion

We’re all about creating pieces to celebrate those special, sentimental moments in life. Whether it’s perfect bridal jewellery, personalised pieces for the bridal party, or a gift for a big event like a birthday, anniversary or reunion. It always gets us excited and inspired when women come to us to treat themselves to a piece to mark a personal achievement or milestone.

Whatever the occasion, our beautiful personalised jewellery is designed to capture a special moment or emotion, transporting you back each time you wear it.

Making Moments, Not Trends

Timeless, pared-back and elegant, there’s nothing fleeting about our style. Fusing classic and contemporary, Lily & Roo jewellery is designed to become a part of your collection for years to come.

From luxurious Pearl pieces to our best-selling initial pendants in solid Gold, a Lily & Roo piece will look just as beautiful at brunch as it does walking down the aisle. Minimal and sophisticated, it’s about jewellery that makes every day special, not just the big ones.

Modern Luxury

We know that finding beautifully-crafted, classic jewellery at an affordable price is hard. In fact it’s one of the main reasons why Lily & Roo was born. Inspired by a passion for traditional techniques, our modern, luxurious wedding jewellery includes Gold-plated designs alongside solid Gold and Diamonds, to ensure we create forever pieces that aren’t out of reach.

We don’t work with wholesalers which means we can make sure our pricing is inclusive. And most importantly, it’s attainable luxury that’s kind to the planet. Sustainability is at the heart of our business which is why pieces are crafted from recycled precious metals and conflict-free Diamonds. Read more on Sustainability here.

Always Personal

With most of our pieces handmade from our London Studio, we take our craft seriously. Our all-female team uses a mix of traditional and modern techniques to make, personalise and engrave your jewellery. We pride ourselves on our customer service and do whatever it takes to make your piece perfect.