With a decades-long legacy, Zapf Creation is the go-to brand for nurturing dolls. Baby Annabell and BABY born maintained their number one and two brand positions in the nurturing dolls category throughout 2021 and 2022. With loyal customers returning to the brand generation after generation, Baby Annabell and BABY born have enhanced playtime through its range of dolls, captured the imaginations and developed nurturing skills for thousands of children.