Cardology Pop Up Cards

Creating Memorable, Lasting Moments With Those You Love The Most!

Cardology is a young, creative family brand, founded by sisters, Dipa and Kripa, together with Kripa's husband David.  Together, they have been creating and bringing to market innovative cards since 2014.  From their London studio, they combine their engineering background with an eye for fine detail, to produce exquisite 3D pop up cards. 

 They take inspiration from emerging trends in British culture to create unique keepsake cards, for all occasions, that will leave a lasting impression.

In a fast, digital world of fleeting electronic communications, these miniature works of art, bring back the element of surprise and create memorable and lasting moments with those you love the most!


The small team have been so honoured and proud to be featured in influential magazines and national publications and even made their TV debut on ITV This Morning for their Valentine’s Day segment with Ruth and Eamonn.


The trio have also been honoured to be nominated and made the finals in many prestigious industry awards, such as Gift Of The Year 2020, The Licencing Awards 2020 (Best Licenced Stationery Range - alongside brand giants, Moonpig, Moleskin and Emma Bridgewater) and The Henries (The Oscars of the Greeting Card Industry.)


These award nominations are due to the amazing craftsmanship and design, but mainly due to the innovative environmentally friendly features they have designed into their most recent products, in the fight to eliminate plastic cellophane wrappers from cards.  The team have created an industry first - a reversible, reusable, waste-free packaging sleeve that converts into a gifting envelope, whilst still protecting their premium pop up cards when they are on the shelves in shops.  This clever reversible packaging has become a signature to the Cardology brand.


In 2019, the small family business entered into an exciting partnership with Warner Brothers, which has pushed the brand to new heights.  They have been working hard to bring much loved franchises such as Harry Potter, DC Comics and hit TV shows, Friends and The Big Bang Theory, to life by creating amazing Pop Up Cards and Traditional Cards catering to the young adult market.



"In this fast paced digital world we live in, there’s nothing like the surprise of receiving snail mail; wondering who it’s from and what’s inside.

There’s something special in its permanency, its tangibility, the fact that you can revisit the words on paper again and again, a keepsake that enables you to connect along that invisible thread to the sender time and time again; pretty much the same way our popup greeting cards do.

That is why we put a lot of love into them, from our initial design work to our prototypes all the way through to the hand assembly.

It all matters. It’s all about reconnecting in a meaningful way - now more than ever before."

Dipa - Founder