The HEXBUG Concept

When HEXBUG first entered the toy industry in 2007, we had the goal of giving children a positive experience with robotics at a young age. At first, people were drawn to the realistic bug-like attributes of our micro robotic creatures. Now, we have over 100 different toys that range from buildable playsets to battling robots. HEXBUG products continue to spark imaginations with their innovative technology and are loved by kids and adults of all ages.

About Innovation First International

HEXBUG, VEX Robotics, and RackSolutions are subsidiaries of Innovation First International, a privately held corporation. The company is founded on the belief that implementing innovation early in the design process is necessary to create simple, elegant products and solutions. Innovation First began producing electronics for unmanned mobile ground robots and is now a global leader in the technology, robotics, and STEM education industries.