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Rollr

The last deodorant you'll ever buy.

We all use deodorant 22,000 times in our lives - so why shouldn’t it be beautiful? We think it should be. That’s why we designed Rollr: for pleasure and planet.

As the world’s first experience-led deodorant, Rollr transforms a forgettable habit into a beautiful new ritual. A shelf showstopper. Swoony to smell. Sensational on skin. 

And sustainable too - with an all-natural formulation in refills that require 90% less packaging than competitors.

Now, you can live maximally with minimal impact, even using one-of-a-kind gemstones like Rose Quartz in the process.

Every swipe means feeling good about feeling good, thanks to patented refills and only natural ingredients. That’s true pleasure. And it’s the future of consumerism: impact not as a compromise, but as part of the upgraded experience.


On the formula:

Rollr is an anti-odourant which literally means to 'stop odour'. Pre and probiotics in Rollr's formula prevents odour from occuring by stopping the growth of 'bad' smelly bacteria and instead creating an environment where good bacteria thrive in their place.


Rollr is also de-perspirant, which reduces sweat by naturally tightening pores, not blocking them.


Since launch in December 2024:

We've been organically featured by GQ, Vogue, Dazed, Daily Mail, Sunday Times, The Independent, Country & Townhouse, Service95, Vingt Sept, Red and more.
We've also won multiple international design awards and best up and coming brand according to The Gentlemen's Journal.

Stockists:
Currently stocked in 15 retailers across 8 countries including Liberty London. We launched today (25 Sept) in Printemps NYC after I joined a panel discussion on art and circularity there last night.

All PR Pictures can be found here:

https://drive.google.com/drive/folders/1M8UE1UY71kCK2nZWQHC9Wy2MLYZEcsEe?usp=sharing

DOWNLOADS


Printemps Press Release USA Se... >>
John Bell & Croyden Launch Pre... >>

VIDEOS


https://www.instagram.com/p/DJ4oIWytgcr/