Billions of toothbrushes will be thrown away every this year. But not this one.

Hi, we're SURI (short for Sustainable Rituals) and we've created an electric toothbrush that champions design, performance and sustainability – without compromise.

Our innovative, design-led toothbrush uses recyclable plant-based heads and bristles made from cornstarch and castor oil, respectively. The sleek aluminium body is light, durable and endlessly recyclable; purposefully designed so it can be taken apart and repaired by us.

We take full responsibility for the recycling process and we’ve tried to make it as convenient as possible. Every order comes with a prepaid compostable mailer, so UK and US customers can effortlessly send their used brush heads back to us to be properly recycled, for free.

We've done away with gimmicky tech and pointless bluetooth apps (does anyone use those?!) so we can fit a powerful 33,000 vibrations-per-minute sonic motor into a slimline form that is significantly smaller than most electric toothbrushes – and our rechargeable battery lasts for over 40 days. At last, a professional, dentist-approved clean that doesn’t cost our planet. Sustainability without compromise.

SURI also comes with a range of thoughtful accessories:

UV-C light Self-cleaning Travel Case – charges your toothbrush on the go, and kills 99% of bacteria on the head in just 1 minute
Magnetic Mirror Mount – so you can free up space on your bathroom counter and stop all that horrible grime from accumulating at the base of the brush

With the electric toothbrush as our starting point, we're committed to radically rethinking personal care through sustainable innovation. Join us on our mission and find out more at

Our Media Kit and Press Release are available here