Once upon a time (well, 2013), four friends put their heads together to make the world’s most astonishing personalised book – and The Little Boy or Girl Who Lost Their Name was born. It was the start of something magical.

A lot happened over the next few years. We created over 70 new stories in 12 different languages, and published them in 40 countries worldwide. We won Children’s Publisher of the Year 2021. And now we’re on a mission to bring the amazing power of personalised stories to readers of all ages.

Loved by over eight million people worldwide – and counting

Our books have celebrated hundreds of birthdays, welcomed thousands of new babies and showed millions of mums just how appreciated they are. We believe everyone deserves to feel incredibly special – and that’s the real magic of personalisation.